APLB
True to the motto "Two is greater than one", the Korean cosmetics brand APLB (for "A Plus B") has made a name for itself with its unique combination of natural ingredients and state-of-the-art technology. The brand attaches great importance to skin compatibility and quality: each formulation undergoes strict controls and does not use harsh chemicals to achieve effective results without irritating the skin.
The extensive product range covers a variety of skin needs - from intensive moisturizing to antioxidant anti-aging to clarifying acne treatment - and is aimed at customers who want to achieve visible improvements in their skin's appearance in a gentle way.
APLB is particularly known for its Glutathione Niacinamide collection, which is characterized by a patented active ingredient formula of Glutathione (for radiance), Niacinamide (for evenness) and Centella Asiatica (for calming). This skincare line restores radiance to dull skin, intensively moisturizes and soothes irritation - all at the same time. The brand's other lines also emphasize this holistic approach: the Glutathione Hyaluronic Acid line intensively moisturizes dry skin, the Vitamin C Propolis line has an antioxidant effect and promotes skin elasticity, and the AHA/BHA/PHA Cica line combats impurities through gentle exfoliation and soothes stressed skin. Products such as the Glutathione Ampoule Serum, which gives tired skin new radiance, and the Propolis Collagen Eye Cream, which nourishes the sensitive eye area and reduces fine lines, illustrate the effectiveness of this skincare concept. APLB is setting new standards in the K-Beauty world and is considered a pioneer of innovative skincare solutions with its claim to make effective yet mild skincare accessible to all.
