Rice Enzyme Brightening Cleansing Powder

Your secret to radiant, smooth skin: Anua Rice Enzyme Brightening Cleansing Powder

Do you want a complexion that glows with natural radiance and feels silky-smooth? Anua Rice Enzyme Brightening Cleansing Powder is more than just a cleanser - it's your daily step to the coveted "glass skin". This innovative cleansing powder transforms on contact with water into a fine, gentle lather that not only deep cleanses your skin, but also removes dead skin cells for an instant glow. Say goodbye to tired, dull skin and discover the power of rice for a refined complexion.

The power of ingredients: rice, enzymes & more for your glow

The unique formulation of Anua Rice Enzyme Brightening Cleansing Powder is based on a carefully selected blend of active ingredients that work together synergistically to give your skin new radiance:

• Rice Enzymes (Papain & Protease) & Rice Complex: At the heart of this Cleansing Powder lies a powerful complex of rice enzymes (papain, protease) and various rice extracts (rice powder, rice pomace extract, rice bran water, rice extract, rice protein). These gentle enzymes dissolve dead skin cells and impurities without damaging the skin barrier. The rice complex is also rich in antioxidants, soothes the skin and moisturizes while providing an even, radiant complexion.
• Gentle AHAs (citric acid, lactic & tartaric acid): A mild blend of alpha hydroxy acids support enzymatic exfoliation. They help to boost cell renewal, refine skin texture and improve pigmentation spots and uneven skin tone.
• Kaolin: This natural clay acts like a magnet for impurities and excess sebum. It helps to cleanse and refine pores without drying out the skin, leaving it feeling clean and matte.
• Vitamin C (ascorbic acid) & alpha-arbutin: Two highly effective brighteners that target hyperpigmentation, dark spots and uneven skin tone. They reinforce the brightening effect of the rice and enzymes and contribute to a clear, radiant complexion.
• Ceramides NP & Allantoin: Ceramides and Allantoin are included to protect and soothe the skin during the cleansing process. Ceramides strengthen the skin barrier and retain moisture, while allantoin is known for its soothing and regenerating properties.

How to integrate the Anua Rice Enzyme Brightening Cleansing Powder into your routine

1. Preparation: Moisten your face and hands lightly with lukewarm water.
2. Application: Pour a small amount (approx. half a teaspoon) of the powder into the palm of your hand. Add a few drops of water and work into a fine, foaming lather.
3. Cleansing: Gently massage the foam into your face using circular movements, avoiding the eye area. Concentrate on areas that are prone to impurities or calluses.
4. Rinse: Rinse your face thoroughly with lukewarm water until all residue has been removed.

Pro tip: For most skin types, this gentle enzyme powder is suitable for daily use, especially in the evening. For very sensitive skin or if you use other exfoliating products, you can also use it 2-3 times a week.

Complete your routine for maximum radiance

To maximize the brightening and smoothing effects of the Anua Rice Enzyme Brightening Cleansing Powder and take optimal care of your skin, we recommend this harmonious routine:

• Step 1 (Toner): Anua Heartleaf Soothing Toner - After cleansing, this award-winning toner with 77% Houttuynia Cordata extract soothes and hydrates your skin and prepares it optimally for the subsequent care steps.
• Step 2 (Serum): Anua Peach 70 Niacin Serum - Boost your glow with this serum that uses 70% peach extract and 5% niacinamide to reduce pigmentation, refine pores and create an even, radiant complexion.
• Step 3 (Lotion): Anua Heartleaf 70% Daily Lotion - Finish your routine with this lightweight, soothing moisturizer. It intensely moisturizes without weighing the skin down and leaves it feeling soft and supple.

Any questions?

How often should I use Anua Rice Enzyme Brightening Cleansing Powder?

Thanks to its gentle enzyme formulation, the Cleansing Powder is suitable for most skin types for daily use, ideally as a second step in your evening routine after an oil cleanser or as a sole cleanser in the morning. For very sensitive skin or if you use other intensive exfoliants, you can reduce the application to 2-3 times a week.

Is this Cleansing Powder suitable for sensitive skin?

The Anua Rice Enzyme Brightening Cleansing Powder is formulated to provide gentle exfoliation. The enzymes and AHAs are mild, and ingredients such as Ceramide NP and Allantoin help to soothe the skin and strengthen the barrier. Nevertheless, we always recommend a patch test for very sensitive skin to check individual tolerance.

Does the product also help with blackheads and clogged pores?

Yes, absolutely! The combination of rice enzymes, gentle AHAs and kaolin effectively helps to remove dead skin cells and excess sebum, which are often the cause of clogged pores and blackheads. With regular use, it can contribute to a clearer and more refined complexion.

About Anua

Anua is a Korean skincare brand dedicated to the philosophy of "Less is More". The focus is on minimalist formulations with high-quality, natural ingredients that soothe, balance and enhance the skin's natural beauty. Anua avoids unnecessary additives and focuses on the essentials to provide effective yet gentle solutions for a wide range of skin needs. Anua is particularly known for its use of Heartleaf (Houttuynia Cordata) in many of its bestsellers, which is prized for its soothing and anti-inflammatory properties.