Niacinamide 10% + TXA 4% Serum, 30ml

Your specialist against dark spots: The Anua Niacinamide 10% + TXA 4% Serum

Declare war on stubborn pigmentation spots, acne scars and uneven skin tone! Anua Niacinamide 10% + TXA 4% Serum is a highly concentrated power formula that has been specially developed to tackle hyperpigmentation at the root. The combination of 10% niacinamide and 4% tranexamic acid (TXA) works synergistically to regulate melanin production, lighten existing discoloration and prevent new spots from forming. The result is a visibly clearer, more even and radiant complexion.

The power of ingredients: a brightening duo in a class of its own

This serum relies on a clinically effective combination of two of the best active ingredients against hyperpigmentation. Their synergy makes all the difference:

• Niacinamide (10%): A real skin care powerhouse. At this high concentration, it inhibits the transfer of melanin to skin cells, effectively fading dark spots. It also strengthens the skin barrier, refines the pores and regulates sebum production.
• Tranexamic acid (TXA) (4%): An advanced active ingredient that is particularly effective for sun-induced pigmentation and stubborn dark spots (melasma). It soothes the skin and interrupts the inflammatory processes that lead to the overproduction of melanin.
• Arbutin & Alpha-Arbutin: A natural brightener from bearberry that supports the effect of niacinamide and TXA and provides an additional glow.
• Hyaluronic acid & ceramides: Ensure that the skin remains well moisturized despite the potent active ingredients and that the skin barrier is intact, which is essential for a healthy complexion.

How to integrate the serum into your routine

1. After cleansing and toning, apply a small amount of the serum to your face.
2. Gently pat it in until it is completely absorbed. Start with one application every two days and slowly increase to a daily application so that your skin can get used to it.
3. Preferably use the serum in the morning and ALWAYS apply a broad spectrum sunscreen (SPF 30+) afterwards to protect the results and prevent new spots.

Pro tip: Be patient! Visibly lightening hyperpigmentation is a marathon, not a sprint. With consistent use over several weeks, you will see the best results.

Complete your Anua routine

A potent serum like this needs a supportive routine. Combine it with gentle, moisturizing products:

• Step 2 (Soothing Toner): Anua Heartleaf Soothing Toner, 250ml - A soothing toner creates the perfect hydrated base and prepares the skin for the active ingredients.
• Step 4 (Moisturizing): Anua Heartleaf 70% Intense Calming Cream, 50ml - A cream with ceramides strengthens the skin barrier, which is especially important when using active ingredients.
• Step 4 (sun protection): Anua Heartleaf Silky Moisture Sun Cream SPF 50+ PA++++, 50ml - The absolutely essential partner for this serum! Sun protection prevents the lightened spots from darkening again and new ones from appearing.

Any questions about the Niacinamide 10% + TXA 4% Serum?

Can I combine this serum with vitamin C?

Yes, but with caution. To minimize the risk of irritation, we recommend using the products separately: Vitamin C in the morning and the Niacinamide + TXA Serum in the evening. Alternatively, you can use them on different days.

What skin type is the serum best suited to?

It is suitable for all skin types that struggle with any form of hyperpigmentation - be it from the sun, pimple marks (PIH) or hormonal changes. As niacinamide also regulates sebum production, it is also an excellent choice for combination and oily skin.

About the brand: Anua

Anua stands for minimalist skincare that relies on the power of natural, soothing ingredients. The focus is on simple but effective formulations with high concentrations of plant extracts such as Houttuynia Cordata (heart leaf) to rebalance stressed skin. Anua avoids unnecessary additives and is committed to sustainable and vegan products.