Lip Care

Koreans don't regard lip care as an occasional, once or twice a week practice; rather, they believe it should be a daily endeavor. Such a commitment necessitates products that can be seamlessly integrated into morning and evening routines. This is why Korean brands see lipsticks and lip balms as complementary entities: lipsticks are crafted for quick, effortless application with a brush (often capable of layering with other hues or boasting colored undertones), while tinted lip balms surpass traditional balms or petroleum jellies in ease of use. They are non-greasy, spread evenly, feel lightweight, and bestow a hint of color that augments the fullness of lips with a single swipe.